Jimmy Choo is doing a good job at maintaining their social media campaign, for being such a high end designer and large corporation. They are frequently updating and posting information about there products, almost every day with mulitple posts. This has allowed them to gain 547,473 followers, with each post obtaining thousands of comments and likes. Along with posting information about their products, they provide their followers with news, upcoming events, and links to articles about Jimmy Choo. Although they are doing a great job, there are some things that they could improve upon.
Wtih Jimmy Choo's post generating thousands of comments there is litte interaction from the companys part. They should be interacting with their followers more, and this would allow them to generate more discussions and be more engagining. Their posts over all focus on informing and promoting there products. Jimmy Choo should give more incentive for the consumer to return to their facebook page.
Over all, Jimmy Choo is doing a good job with their social media campaign, taking into consideration that they are already a house hold name in the fashion industry.
http://www.facebook.com/home.php#!/JimmyChoo
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