Sunday, February 20, 2011

Top 10 List For a Successful Fashion Event

I put this list together from experiences I gained from the Fashion Week 2010, that I helped out on as well as an Event Planning course that I took.



My top ten list of a successful fashion show:

1)      Determine the Event purpose, and understand exactly what the intent of the fashion show is.  Is is to showcase local designers? Is it to introduce a new designer?
2)       Identify your target audience and their state of mind. What are their demographics? Is this a event for profit or a charity event?
3)      Create a budget by estimating fashion event show costs, from start to finish.  Is this event being paid for by sponsorships, and if not who will responsible for the costs.
4)      Select a date and venue by considering the type of fashion event you are planning.  Ensure the venue accommodates the all aspects of the event. Consider if there are multiple venues.
5)      Create a timeline, and event project plan, including deadlines for each milestone.
6)      Hire staff, volunteers, and models for the event.  Select event planners and project managers to oversee the event from start to finish.
7)      Publicize the event. Send out invitations to VIP’s, and advertise fashion event using various social media tools to announce the event.
8)      Event logistics, including music, lighting, décor, and obtain permits required for the event.
9)      Money should be spent strategically. Always go back to the intent and the audience.
10)   Post event evaluation.  Look at what worked well, and what the weakness were to improve on for the next Fashion show!!

Does anyone have any others that should be added as a priority, or possibly replaced in my list?

Liana

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