Whos sewing your garments? Where are they being made? Clothes are a very intimate part of our every day life, constantly in contact with our bodies and allow us to express our personal style. Its only natural to wonder where your clothes have been and who was part of the maufacturing of them. Social Media in the Fashion industry has be come more prominant, because consumers are starting to ask these questions.
It has become very important for high profile brands to develope more tranparency within there buisness. For example, nike was one of the most recognized companies in the 1990's for using sweatshops, but have now become one of the champions of tansparency.
Made-By.org, is a nonprofit, european based company thats mission is to create improved conditions in enviromental and social aspects. They have recently launched there makover to create a more transparent connections between the producer and the consumer. "We support fashion brands in implementing good environmental and social standards that can be developed and maintained within a commercial environment." They have created tools three tools for there partner brands to help them acheive the goals at hand; the Scorecard System measures, benchmarks and tracks a brand’s progress year-on-year which is published online. The track and trace system allows the consumer to see where there product originated and all its desitnations untill it reches the consumers hands. The Blue Label Button, can be sewn onto the garments to show that the brand is working towards improvements throughout the entire collection, by working with Made-By.
http://www.made-by.org/content/
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