Fashion Frenzy begins in the Twenties

In my search for a unique fashion article, a thought came to mind about the fashion industry in the 1920’s and 1930’s.  The reason I chose this era, is my grandparents were born in the 1920’s. Since my thoughts always drift to the fashion industry, this led me to the search for fashion history and how it has evolved over the last century.

Fashion in the 1920’s

Women's fashion in 1920’s was the beginning of a liberated, free-spirited woman.  The fashion for these “liberated” women included flappers, short skirts,  and make-up. The flapper style symbolized a youthful and boyish style, as young women were changing the popular curves from earlier generations.  The shorter skirts meant women were now dressing to their heart’s desire, and not to what society felt women’s fashion should be.

Greta Garbo

Louise Brooks

The 1920’s was a social rebellion which was illustrated by women through  fashion.  This article (Flapper magazine), published in June 1922, is titled  Psychology of Knees.  In a humorous way the article announces  “for the first time since civilization began, the world is learning that girls, women , females, maidens and damsels have knees”.   As the skirt hems began to rise, it was understood that exposing a woman's leg would cause a passionate enthusiasm from the male species, which was worth the liberating feeling. 

Fashion icons in the twenties included movie stars like Greta Garbo and Louise Brooks.  Although their style was very different, they both were fashion icons. Greta had a mystery and allure about her, but also feminine. Louise Brooks became one of the most famous fashion icons in the twenties and 20th century. Her hair style became what is known as the bob, and is still a hairstyle today.


Fashion in the 1930's

Fashion in the thirties a more “ladylike” appearance. The dresses with waistline curves were much more feminine and glamorous. Small round hats became popular, which completed the look of the admired and stylish 1930’s woman. The following is an interesting historical article that introduced the fashion era and the Hollywood affect that we still see today. “How Hollywood is ruining a billion dollar industry”.  The article talks about... the way movie stars dressed that became news, and was copied by girls around the world.  Movie stars such as Joan Crawford became fashion icons in the thirties.

I found this information on fashion so very interesting.  I especially like how fashion played a big role in the twenties in liberating women. Does anyone else share my thoughts? Any other interesting historical fashion news?

The 1920's flapper fashion article has been featured on Digg it.

Portebello West

Portebello West is a artisan market located here in Vancouver, brining together local artistists and designers in a creative atmosphere.  They have recently gone through some exciting changes to expand there "society".  Portebello West in now an official non-profit society and this will allow them to work more closey with the city and the art and fashion industry in vancouver.  For the past four years they have been located at the Rocky Mountaineer Station hosting tons of exciting artisan exhibitions, but now are expanding to the Creekside Community Recreation Center at Olympic Village.  This new location will allow them to provide space for over 90 artisans!

This new change and expansion was the perfect opportunity to launch a revised social media campaign, as they did.  They now have there own blog, and have links on there homepage to there new facebook and twitter accounts. Because there pages are fairly new, they do not have many followers or likes.  They have an space for people to leave reviews on there facebook page.  Although there is only one reveiw, it is a very positive one!  How am I going to test the effectiveness of there campaign? Heres how.  Since i have attented a few of there exhibitions, I will write a review on there website, and there facbook page, and connect those to my facebook,and twitter accounts to see how many people like, comment, repost or retweet it.  Since all there pages are connected, it also makes it easier to navigate throughout all the of the information provided by Portebello West, which also makes it easier to get my reveiws through tweets and posts about the comapy out there aswell.       

My Social Media Personality

My Social Media Personaliy is;

Friend: In order to build trust in a relationship, wether it be a personal or buisness, you must be open and honest.  I want to share my personal experiences with you, and share what ive learned.  Being personable and easy to relate to is also important, because why are you going to bother wanting to share what you have to say with someone that you feel you cant relate to.  In the fashion indusrty its important to be able to be able to relate with your customer because they are trusting you to put them in a outfit that fits their personal style and what they ask for. 

Socializer: I am a very social person, Im not afraid to ask questions and express my thoughts and opinions.  Opening my mouth and asking questions has allowed me to obtain more information and gain knowledge many things through my experiences in the fashion industry.

Instyle.com Hollywood Hair Makeover Campaign
This campaign is quite interesting and interactive. The first step is to upload a photo of yourself, the second step is to pick from a variety of the latest hollywood hairstyles and colours.  The final step is to take your final image with your new hair style and send it to your friends via, email, facebook or twitter.  I feel that this is similar to my social media personality because there sharing the information that they have gathered and sharing them with you, then allowing you to distribute the final product with who ever you please.

Transparency in the Fashion Indusrty

Whos sewing your garments? Where are they being made? Clothes are a very intimate part of our every day life, constantly in contact with our bodies and allow us to express our personal style.  Its only natural to wonder where your clothes have been and who was part of the maufacturing of them. Social Media in the Fashion industry has be come more prominant, because consumers are starting to ask these questions. 
It has become very important for high profile brands to develope more tranparency within there buisness. For example, nike was one of the most recognized companies in the 1990's for using sweatshops, but have now become one of the champions of tansparency. 

Made-By.org, is a nonprofit, european based company thats mission is to create improved conditions in enviromental and social aspects. They have recently launched there makover to create a more transparent connections between the producer and the consumer. "We support fashion brands in implementing good environmental and social standards that can be developed and maintained within a commercial environment." They have created tools three tools for there partner brands to help them acheive the goals at hand; the Scorecard System measures, benchmarks and tracks a brand’s progress year-on-year which is published online.  The track and trace system allows the consumer to see where there product originated and all its desitnations untill it reches the consumers hands.  The Blue Label Button, can be sewn onto the garments to show that the brand is working towards improvements throughout the entire collection, by working with Made-By.

http://www.made-by.org/content/

let me introduce myself and my blog!

My name is Liana Pulice, I am 19 years old and have a passion for fashion.  I live in Vancouver bc, where recently fashion has become a daily part of my life.  I was given the opportunity to work for Vancouver fashion week which sparked my love of it.  My expericnces also sparked my intrests in having a career in the industry.   

I love being up to date when it comes to fashion, so i've chosen to blog about current trends, styles and fashion icons.  Your style is important because it makes a statement and its important to have key peices in your wardrobe that you can mix and match into great ensembles for every day and evening.  Fashion icons are also important because they set new and modern trends for us to follow and inspire our own twists too.  Fashion is art, its our every day canvas allowing us to express ourselves and being confident in a fantasitc outfit is always a plus. 

Talk to you soon fellow bloggers! Hope you enjoyed my first post, and i look forward to posting more. :)